Guidelines For Endorsers

Social media gives customers a way to talk to one another and Colleni and share feedback. We want to ensure that customers who see Colleni advertising messages (including ads, product reviews, blog posts, Facebook, Twitter or other posts) have a clear understanding about where those messages originated.

That means if you have a connection to Colleni—for example, if you were invited to a special event, received free product or work for us—that connection must be disclosed in your endorsement, product review, post, etc., if it is not otherwise apparent so a customer will know the context of your statement. Endorsers include people and entities engaged by Colleni directly, as well as through third parties (e.g., blogger affiliate networks).

It’s up to you how you disclose the connection to Colleni, but it should be clear and obvious to your reader and comply with the Provincial Trade Commission Endorsement Guides. For example, you might say “Colleni gave me X” or “I work for Colleni” in your post, or you might include a hashtag such as #ad, #paid, #Colleni or #sponsored. A few examples are below:

  • when sharing a video, place the disclosure within the video post itself, rather than just in the description of the video;
  • when posting on Instagram, disclose material connections before the “More” button in posts; and
  • avoid using abbreviations, such as “#sp,” which may prevent customers from understanding that the content is sponsored.

If you engage third parties who endorse Colleni (e.g., advertising agencies and blogger networks), be sure the third parties understand their responsibilities and agree to these Guidelines for Endorsers before the engagement begins. Monitor the endorsements made by third parties you engage to be sure they appropriately inform our customers of connections to Colleni.

We hope you will share your honest beliefs and experiences, and we look forward to hearing from you.